Alesia Nava
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YOUR CART

new "valencia" scarves collection

TEXTILE Prints GALLERY

PEQUEÑA Venezia scarves and twilly 2020

Prabal Gurung 

Spring Collection 2019

bAJO el mAR sWIMWEAR 2020

Sweet Heart

Baby Blue World

The Big Logo Trend Project

 The big Logo Trend Project was a collaboration made with the Colombian Graphic Designer Juliana Munera. 
Prints and Surface Designs are an effective visual tool for communication. In the following images, repetition and color are use to reiterate Nike’s advertising Campaign of “The Big Logo Trend”.  The repetition of the Logo serves as a brand strategy to advertise Nike ’s new collection.
Furthermore, the bold color contrasts of these patterns  attracts the viewer to new color palette use for Nike Shoes. Juliana Munera created the Bold typography  to contrast the repeated patterns. ​As an artist but also an advertiser I make use of  surfaces design to attract a younger audience to the brand.

Alesia's Art